Artificial Intelligence (AI) creeps into our real estate world daily. Even writing this blog AI is offering assistance, which is ironic and disturbing. From listing descriptions to seller and buyer appointments, we have run into AI and we’re not impressed. Here’s what we’re noticing:
1. Descriptions in listings are starting to sound the same.
It’s easy to figure out which agents are taking “short cuts” with AI. Check out listing descriptions that describe a house as “nestled” when it is smack dab on top of a hill. This week at least 3 descriptions boasted “nestled” houses. AI is unaware that air conditioning window units are portable and need to be taken in/out seasonally. AI crafted this for a listing description, “Window units provide cooling which allows you to choose your climate control.” Ummm, yeah, basically the house does not have central cooling or mini-split units.
2. Market information does not need an AI interpretation if you are a professional Realtor.
We don’t rely on AI’s interpretation of market sales. Sure, it is a good overview but any Realtor should be able to use data to let clients know what is happening in their particular situation. After sampling AI offerings to analyze seller and buyer trends we are unimpressed. All basic information needs to be interpreted on an individual basis for each property. AI may boast a “seller’s market” with few days on the market, but, how accurate is that in the broad view of the real estate landscape for your city, town, or neighborhood. All real estate is local.
3. Each house is unique.
Zillow, Realtor.com, etc. have never been in your house. Do you have significant acreage? Do you have common land for recreation? Is there access to shopping, schools, etc.? Dirt road? Paved road? Class 4 road?
Do not rely on AI to find you a house. It’s best to rely on expert opinions from real estate professionals rather than information harvested by AI algorithms. And, don’t believe it when they say the house is “nestled.”